Should I be marketing my business during lockdown?
One question we have been asked is – “should I be marketing my business during lockdown? Or will I be better off saving my money for when we reopen?”...
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What are vanity metrics?
November 25, 2020
Vanity metrics include data such as social media followers, blog page views, email open rate, and other numbers that you may look at and associate with the business doing well. They are, however, not directly tied to the core revenue-based business goals and have no...